Kepra
Joined: 27 Apr 2015
Posts: 1
|
 Posted: Mon Apr 27, 2015 11:09 am Post subject: Big Push Into Gaming Brings Out Amazon's Gentler Side |
 |
|
Amazon.com Inc, a company known for its ruthless drive, is courting the free-wheeling coders and dreamers of the gaming industry with a lighter touch as it seeks to break into an arena now dominated by Apple and Google.
The online retailer, infamous for undercutting rivals and pressuring suppliers, hopes that making nice with game developers will help it build a vibrant app platform on its new Fire TV and gain ground in an area where it severely lags the competition.
For example, Amazon last year contacted London-based developer Ashraf Hegab out of the blue. In contrast to the sink-or-swim style of Apple's and Google's app stores, Amazon promised to promote his game actively if he brought it to its platform, he said.
"With Amazon, it feels a lot more intimate and personal," said the founder of eight-month startup Playir. "With Apple, you get feedback, but it's a more formal Q&A. You feel like you're being judged."
Gaming is the top revenue generator and one of the top five activities on smartphones and tablets, and to catch up, Amazon must compete with rivals Apple and Google for users and developer time.
Last week, Amazon doubled down on its gaming strategy with Fire TV, a palm-sized $99 streaming device that also allows users to play games on their televisions and, executives hope, will help displace some of the millions of costlier Microsoft Xboxes, Sony Playstations and Nintendo Wiis in households.
For nearly 20 years, Amazon - a company that Chief Executive Jeff Bezos nearly named Relentless.com - has been anything but friendly in its drive to offer customers the lowest possible prices on everything from kitchen knives to diapers.
But game developers say Amazon has forged a bond with developers over the last two years by offering marketing support, feedback and other perks. It is building credibility by hiring respected veterans for its in-house gaming studio.
It has offered discounts on Amazon Web Services, the cloud computing service used by a majority of startups. And in some cases, it is even giving them money to test its ad services.
_________________
hack clash of clans |
|
FAQ
Search
Memberlist
Usergroups
Register
Profile
Log in to check your private messages
Log in
